Who Will Speak for the Victim? A Practical Treatise on Plaintiff’s Jury Argument

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The subtitle of Who Will Speak for the Victim? is ?A Practical Treatise on Plaintiff?’s Jury Argument, and it is practical. Special chapters address methods of arguing liability and damages in various types of personal injury cases, emphasizing the most effective approaches to relating the evidence and argument to the specific questions the jury must answer. If you primarily represent defendants, you will also find it helpful to review techniques the author describes to encourage large verdicts. But the extraordinary thing about this book is that all the practical tips ?from basic forensic principles to how to help jurors develop a positive perception of your client ?are couched in a cogent wit that is highly entertaining. The author of this book is Jim M. Perdue.

Every Trial lawyer will be entertained and enlightened by Who Will Speak for the Victim? Although it is written by a personal injury plaintiff’s lawyer from that perspective, defense counsel, as well as lawyers engaged in business, corporate, and family law litigation, will find that many of the concepts and principles this book discusses apply equally to their diverse specialties.

Dozens of accounts of actual courtroom scenes illustrate jury persuasion and argument techniques that work—and those that don’t. Basic forensic principles, such as posture, movement, vocal tone and pitch, and verbal content, are explored in these instructive pages, along with more advanced techniques like the art of subliminal persuasion. This readable book will help every trial advocate not only to develop more compelling arguments but also to present summations that are entertaining and provocative.

For the plaintiff’s advocate, special chapters address methods of arguing liability and damages in various types of personal injury cases. The last four chapters present complete summations, taken from actual cases, that tie together the techniques and concepts that are explored separately in earlier chapters.

Reviews

“An extraordinary book. Mr. Perdue has spent his entire professional life making an in-depth study of courtroom advocacy and the art of persuasion. In Who Will Speak for the Victim? Mr. Perdue shares his extensive knowledge with those who aspire to be better trial lawyers.” - Stanley B. Binion Baker, Brown, Sharman & Parker, Houston

“Who Will Speak for the Victim? represents the best collection of a trial lawyer’s thoughts on effective jury communication that I have seen. This book will be helpful to a trial lawyer at any stage of his or her career.” - Frank L. Branson, Law Offices of Frank L. Branson, Dallas

“A must reading for all trial lawyers. This masterful work will be invaluable to all who enter the courtroom, regardless of their area of practice. Every trial lawyer will wish to make this volume part of his or her law library.” - Honorable Eugene A. Cook, Justice Supreme Court of Texas

“In these instructive and entertaining pages, author Jim Perdue distills a wealth of trial experience and presents a superbly crafted work that will benefit the novice and the seasoned trial lawyer alike.” - James B. Sales, Fulbright & Jaworski, Houston

“Rarely are books for lawyers both educational and entertaining. Who Will Speak for the Victim? meets each of those criteria. Even rarer is the opportunity to learn the "tricks of the trade" from a trial master.” - Terry 0. Tottenham, Fulbright & Jaworski, Austin

About the Author

Jim M. Perdue graduated with honors from the University of Houston with a B.S. in 1961 and from the University of Houston Law Center in 1963.

During his professional career, Mr. Perdue has achieved numerous million-dollar verdicts and settlements in various types of personal injury cases. One verdict—for $12 million—was, at the time it was rendered, the largest such jury verdict in a medical malpractice case in Texas.

He is a member of the prestigious Inner Circle of Advocates (the top one hundred trial lawyers in the country), board certified by the Texas Board of Legal Specialization and the National Board of Trial Advocacy, and a Fellow in the American College of Trial Lawyers and the International Society of Barristers. He is named in every edition of The Best Lawyers in America.

The University of Houston Law Center named him outstanding alumnus in 1977, the Texas Bar Foundation honored him with its first annual Outstanding Law Review Article Award, and he is the recipient of the State Bar of Texas’s Gene Cavin Award for excellence in continuing legal education. Mr. Perdue has authored numerous treatises on medical malpractice and products liability and has written more than forty law review and journal articles.

Mr. Perdue is a partner in the Houston–based Perdue Law Firm, L.L.P.