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How to Argue and Win Every Time

Gerry Spence

Product Description

How to Argue and Win Every Time is a book that teaches you how to argue in everyday lifeā€”at home, in the bedroom, with the boss, with teachers, and with your kids. But it is also a book with sweeping implications for American society, for at its heart, it proposes a new philosophy… that winning is not what you think it is, and that your opponent’s loss may be your loss as well.

Gerry Spence, the noted trial lawyer, says we were born to make the winning argument as we were born to walk. But argument is an art as well as a technique to be learned. The winning argument starts with a mindset, one that gives you permission to argue freely when argument has been the forbidden fruit of your childhood. Spence teaches you how to get beyond the fear and to use this fear as your ally. He shows you that when your argument emerges from your own authority, the argument will not only be the winning argument, it will be unique among all arguments.

  1. My Argument for This Book
  2. Getting Started
  3. Part I: Readying Ourselves to Win
  4. Why Argue?-Opening the Doors, Freeing the Psyche
  5. When to Argue-Winning Without Arguing
  6. Understanding Power-The Pistol That Fires in Both Directions
  7. The Incredible Power of Credibility-Standing Naked
  8. The Power of Listening-Hearing the Person Behind the Noise
  9. The Power of Prejudice-Examining the Garment, Bleaching the Stain
  10. The Power of Words-Gilding the Soliloquy
  11. Part II: Delivering the Winning Argument
  12. Structuring the Winning Argument-Building the House the Wolf Can’t Blow Down
  13. Opening Them Up-Bridging the Gap to Be Heard
  14. How to Deliver the Winning Argument-Releasing the Sound and the Fury
  15. The Magical Argument-Arguing Out of the Heart Zone
  16. The Unbeatable Power Argument-Delievering the Knockout
  17. Part III: Arguments in Love and War
  18. Arguing in the Love Relationship-Love and War
  19. Arguing with Kids-Also Love and War
  20. Arguing at the Workplace-Engaging the Corporate Cyclops, Surviving the Governmental Leviathan
  21. Arguing for Justice-Understanding the Responsibility of Being
  22. Acknowledgments
  23. About the Author
  24. Index

Additional Information


Publisher St. Martin's Press
Paperback 308 pages; 1st edition (1995); ISBN: 978-0312144777

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