Paul Luvera on Advocacy Book

Approved Live CLE credit for this recording is provided by the State of Washington.

List Price: $145 Book + Forms CD
List Price: $425 DVD + Book + Forms CD (required for CLE credit)

Expected Release February 2009

TECHNIQUES OF ADVOCACY – Understanding principles of persuasion; the importance of impression; credibility ideas; non verbal communication; principles of psychology that count; questions & discussion

PRE TRIAL PREPARATION DONE RIGHT – Gathering information; working with experts; organization ideas; depositions and discovery tactics; filing the lawsuit; questions & discussion

WINNING SETTLEMENT IDEAS – Evaluating the case; preparing settlement packages; demand letters; mediation techniques and preparation; presenting the case for settlement; questions & discussion

JURY SELECTION THAT WORKS – Learning a new way to select juries; principles taught at the Spence Trial College; discussion techniques; steps to challenge for cause; evaluating jurors; questions & discussion

OPENING STATEMENTS THAT GRAB THE JURY – Opening statement as a story; where to begin the story; what viewpoint to tell it from; using visual aides; recreating the scene; questions & discussion

CAPTURE JURY INTEREST IN DIRECT EXAMINATION – Organizing the presentation of witnesses; how to ask questions; recreation in the court room; using visual aides and exhibits; making the examination interesting; expert testimony; questions & discussion

TIPS FOR SUCCESSFUL CROSS EXAM – Preparing for cross examination; learning to focus cross; finding the issues that count and ignoring the rest; techniques for cross examination of experts & defense medicals; questions & discussion

MAKING POWERFUL SUMMATIONS – How to prepare for summation; using jury instructions in argument; arguing liability right; arguing damages that produces adequate verdicts; use of jury psychology in argument; questions & discussion

Reviews

“Although he is Washington state's favorite son, born and bred, Paul Luvera is also a national treasure to plaintiffs' trial lawyers, and so is this book. This program came just before Paul's stunning $40 million-dollar verdict against a medical device manufacturer, and presents a day's worth of priceless trial advocacy tips that went into that and countless other trial victories. It now allows lawyers across the country to sit at the foot of a master who, unlike many former trial titans, is willing to share the fundamental values and techniques that are part of being a great trial lawyer.” - Dennis Donnelly, Immediate Past President of the Inner Circle of Advocates

About the Author

Wyoming trial lawyer Gerry Spence has said about Paul Luvera:

"I have never in my many years met a man I admire as much as Paul Luvera. He has been a role model for me and for countless others. He is what I call a real lawyer - no pretense, you get what you see and what you see is an honest man who has become immensely creative and skillful in response to his insatiable passion for justice."

Luvera has obtained numerous verdicts exceeding millions of dollars in several states. His trials have resulted in 14 multi-million-dollar jury verdicts, in addition to dozens of similar settlements. His trials have resulted in numerous million dollar jury verdicts including personal injury jury verdicts of $41 Million dollars in Everett, Washington, a $44 Million dollar jury verdict in Oregon and a $29 Million dollar jury verdict in Idaho. His numerous settlements for multi millions of dollars include a $75 Million dollar wrongful death settlement. The Washington state attorney general selected Luvera as lead trial attorney in Washington's lawsuit against the tobacco industry, which resulted in the largest settlement in the nation's history. He was lead counsel in the suit against the gun industry for the East coast sniper shootings which resulted in a record settlement.

Luvera has been named by The National Law Journal, The American Lawyer and The Washington Journal as one of the nation's best trial lawyers. Lawdragon named him as one the leading 500 lawyers in America, describing him as "The dean of the plaintiff's bar for all the Northwest" The American Board of Trial Advocates, Washington Chapter, selected him as the Trial Lawyer of the Year. Seattle Magazine featured him as one of Seattle's top trial lawyers in 2001 and Washington Law and Politics named him as the number one trial lawyer out of the top 100 trial lawyers in the state in 2002. Luvera has been listed in Best Lawyers in America every year since its publication.

He is past president of the Inner Circle of Advocates, the nation's most exclusive plaintiff's trial lawyers organization whose membership is limited to 100 of the best lawyers in the U.S., and past president of the Washington State Trial Lawyers Association. Luvera is a founder and past president of the Damage Attorney's Round Table, a fellow of the American College of Trial Lawyers. He is also a fellow of the International Academy of Trial Lawyers, whose membership is limited to the top five hundred lawyers in the world, and the invitation-only International Society of Barristers. Luvera is the author of five books on law and the contributing author to seven other legal books. He has published more than 50 articles in legal journals and has lectured throughout the United States to professional legal organizations. This book and video are Luvera's first products with Trial Guides, where he joins fellow Inner Circle members Rick Friedman, Patrick Malone, Don Keenan, and Jim Perdue.