Description

Reptile Bundle

Reg. $109.95 Buy $105
Reptile (Paperback)
The Culture Code (Paperback)

David Ball and Don Keenan have provided groundbreaking new techniques for combating tort reform in their book Reptile: The 2009 Manual of the Plaintiff's Revolution. The all-important topic of "codes," covered in chapter 7 of Reptile, is learned from the methodology behind Clotaire Rapaille's The Culture Code.

The Culture Code is for lawyers seeking a more in-depth study of the phenomenon of codes: how codes are discovered, different types of codes, how codes can be used to subconsciously shape other people's actions, decisions, and motivations, and how codes effect us on a daily basis. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille teaches us to crack the codes that guide our actions and achieve new understanding of why we do the things we do.

In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from money to health to America itself—to give us "a new set of glasses" with which to view our actions and motivations. Understanding the Codes gives us unprecedented freedom over our lives. It lets us work and interact with people in dramatically new ways. And it finally explains why people really are different, and reveals the hidden clues to understanding us all.

NOTE: Trial Guides does not recommend this book as a substitution to reading Reptile: The 2009 Manual of the Plaintiff's Revoultion. Rather, we encourage you to read this in conjunction with Reptile, for a more in-depth look at the research behind the technique.